The Casino Agency

E-commerce platform Rakuten has entered a strategic alliance with Yapital, a cross-channel payment solution.

As a result, Rakuten will expand its payment portfolio to include a cashless, cross-channel payment method and will enable its customers to pay with Yapital.

The two companies have revealed plans to maintain a close collaboration in many areas, which will be developed further over the coming months.

Rakuten is a German provider of online shop solutions with integrated marketplace and offers a range of products including payment processing, customer communication during the ordering process, continuous updating of the terms and conditions and the assumption of risk for payment defaults.

Yapital is a European cashless cross-channel payment solution across all channels including stationary, mobile and online as well as via invoice. Yapital was founded in 2011 as a wholly-owned subsidiary of the Otto-Group. Yapital is licensed as an electronic money institution in Luxembourg.