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Boris Becker is the new face of

Posted by Robert Dowling on May 27, 2013 at 6:25 PM

24 May 2013


Online casino, poker and sportsbetting provider has signed up six-time Grand Slam tennis singles champion and Olympic gold medalist Boris Becker to serve as its brand ambassador.

The five-year agreement will see the well-known German feature at the centre of the company’s marketing efforts as looks to push further into its established markets of Germany, Turkey, Canada and Great Britain.

Becker is a keen supporter of Bayern Munich and is marking the 45-year-old’s arrival with the special Becker Cash Back offer on this weekend’s all-German final of the UEFA Champions League. Bettors will see losing bets for the main 1x2 market refunded if the score at Wembley Stadium finishes one goal to three in favour of the Bavarians.

“As a company has grown exponentially over the last three years so now is exactly the right time to introduce a sporting legend to the family who we think personifies our core strengths [of] ambition, dedication and commitment to entertaining the public,” said John Faley from Malta-licensed

“I'm delighted to become a ambassador and look forward to a long and successful relationship together,” said Becker.

“It's going to be a great summer of sport this year and if my prediction holds true it will begin with a one goal to three Bayern Munich victory on Saturday.

“Betting has always been an integral part of sporting culture and can create as much excitement for sports fans as the results do. So whether it's backing Bayern or looking forward to the French Open and Wimbledon, our aim is to ensure we continually engage fans at”

source: iGaming Business 

Categories: News

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